Everybody enjoys acquiring new knowledge. After all, that is what has elevated Wikipedia to the status of the Internet’s closest approximation to an omnipotent person. Your audience, regardless of who they are, is inquisitive, which is why explainer videos are ideal for any target demographic. Maintain that level of interest while you create your content.
Explainer videos are (usually) brief, interesting explanations of more complicated ideas. They’re lighthearted, amusing, and, most importantly, educational. Because they are so adaptable, their applications are numerous. One may be hosted on a startup’s website to explain their company and services. When launching a new product, a firm might share one on its social media channel.
Nonprofits frequently use them to describe the complex problems their organizations attempt to tackle.
And the list could go on and on.
Table of Contents
- 13 Secret tips and tricks to create a killer explainer video
- 1. Get to know your audience first
- 2. Talk about your brand value
- 3. Keep it simple to understand
- 4. Three-act structure
- 5. Write a captivating script
- 6. Get straight to the point
- 7. Think about adding enthralling visuals
- 8. Choose the energizing music
- 9. Add a catchy call-to-action
- 10. Use a professional voice over or font
- 11. Pay attention to the customer, not on your product
- 12. Add some humor and fun
- 13. Make a solid launch plan
- In a nutshell
13 Secret tips and tricks to create a killer explainer video
Explainer videos are one of the most successful methods for swiftly conveying a complex concept to an audience. However, you may be wondering what characteristics define an excellent explainer video. No need to be concerned; we’ve got you covered.
1. Get to know your audience first
Before you get started, it’s imperative to learn about your audience, even the decision to create an explainer video should be made while keeping your audience in mind. Your target audience can rarely be everyone.
Therefore, it’s essential to keep gender, background, age, tech interests, and hobbies in mind while making this decision.
2. Talk about your brand value
People are interested in how events will affect them. You should inform the audience about how your product or concept will benefit them specifically. Making a list of features in an explainer video is a safe way to go about things.
Exhibit a scenario in which the viewer would use your product(s). Demonstrate how your service gives them more power.
Assume you are the consumer, and you would want to hear: “This television has a diagonal width of 85 inches.” as opposed to “Watching the latest Avengers film on an 85-inch television will make you feel like a superhero right in the middle of the action.”
So, you see how adding a little value can benefit your brand if you include this element in your video.
3. Keep it simple to understand
Before writing the script, choose one important message that will serve as the foundation for the video and motivate the audience to take the actions you desire.
Keep in mind that the worst-case scenario is that the viewer becomes bored and interrupts the watching session. As a result, each video conveys a single message. You should select the most significant feature that will amaze your audience, even if you have a versatile product with a slew of advantages.
4. Three-act structure
What? How? Why? In the end, it’s the storytellers who run the world. Three “golden” questions are at the heart of the three-act structure of an explainer video screenplay, just as in any other piece of fiction.
What? What “pain” does your product alleviate for the customer?
How? Your ultimate goal should be to grab the viewer’s attention long enough so they can understand how our product can benefit them.
Why? As you wrap up your video, you should provide your viewers a reason why they should buy your goods instead of a competitor’s.
5. Write a captivating script
Well, even if you have a killer idea but a boring script, all your efforts will go in vain sooner or later. So before you begin writing a script for your explainer video, you need to first think about all the questions you’re planning to answer through your video.
Start by creating a creative brief to identify your audience’s pain points, the goal of your company, and the solution you want to provide.
Once you’re done with this, start writing your explainer videos script. Make sure to keep it concise, engaging, and informative.
6. Get straight to the point
Your target audience has chosen to watch your video because they are interested in what you have to say about it. They don’t have time for fluff. So be confident and succinct in your communication with them. The phrase “elevator pitch” is thrown about more frequently than a Nerf football because it is effective.
7. Think about adding enthralling visuals
Showing your audience visuals of a volcano eruption is much more interesting than telling them about it in 100 words, which is why images are important when communicating.
Of course, the most crucial aspect of any explainer video is the fundamental message, but it should never be the sole element. Make your concept look attractive in order to keep your audience engaged.
8. Choose the energizing music
Music influences the viewer’s state of mind and emotion. Epic symphonic music produces dynamic excitement, whereas folk music is perceived as amusing and enjoyable.
Inspiring and mysterious ambient tones arouse wonder and intrigue, while light electronica transmits technical and complicated ideas. A little bit of music may go a long way.
9. Add a catchy call-to-action
If you’ve done your job correctly in the video, you won’t have to beg your audience to visit your website. However, when viewers reach the end of the video, a question pops into their mind, “So what now?”
Consider how you want your audience to feel or act once they have finished watching, and provide them with the resources they need to do so.
Adding a catchy CTA is an excellent idea. It will grab your viewers’ attention and generate more traffic to your website.
10. Use a professional voice over or font
An otherwise excellent explainer video is considered ineffective if the appropriate voice does not accompany it.
Take the services of a professional whose voice will resonate with your target audience. If you want to use on-screen text to deliver the story instead of narrating it in your explainer videos, make sure you use the right font for the topic.
Make sure that it is readable and complements the video’s overall appearance, tone, and feel.
11. Pay attention to the customer, not on your product
When companies use explainer videos to showcase their brand or product/service, they often forget they are making this explainer video to address customers’ pain points and how you are offering solutions for their problems.
And if you want to accomplish this goal, you first need to know and understand your audience. Think from a customer’s perspective. Use their lingo while selling your product rather than using your own jargon.
You need to comprehend their situation and come up with a scenario that will persuade them that you understand what you are offering; they’ll be a lot more inclined to pay attention to your choice.
12. Add some humor and fun
The goal of an explainer video is to convey a complex idea clearly and concisely. The syllabus is what your audience is looking for, not the complete semester’s notes. Maintain a light and fun tone while including a few well-chosen extras to ensure that the audience takes away the most important takeaways from the video.
13. Make a solid launch plan
People often commit this mistake. They get so excited when their explainer video is ready, but they forget to make a launch plan for it.
A robust plan for launching a video consists of three primary things:
- Choose the right video host: There are various video host platforms available in the market, but we highly suggest you go for either Vimeo PRO, Wistia, Vidyard, or Brightcove.
- Make a marketing plan: Even if your video doesn’t become viral, you can still increase the number of people who see it. Use your newsletter, blog, email signatures, social media platforms, and events to spread the word about your new creation.
- Embed your video on your website: The video is usually prominently displayed on the homepage of the majority of businesses. Regardless of where you put it, it should blend in with the rest of your website’s design and content.
In a nutshell
You can use these tips and tricks if you’re thinking about hopping on the explainer videos bandwagon this year. They can help you save money and time, but more significantly, they can help you create a video that has a demonstrable impact on the bottom line.
But here’s a fact: making an explainer video requires plenty of skills. You don’t have to have every skill. You can always take help from the best explainer video production companies to get your explainer video done.
You must be wondering how to find the right company, well here we have a suggestion for you. If you’re looking for a reputable animation studio, consult BuzzFlick –a video animation agency offering plenty of video animation services, including explainer video, product video, commercial video, demo video services, to name a few.
Now that we have reached the end, we hope you have enjoyed reading this blog.
Good luck with your video!