TikTok has been one of the fast-growing social media platforms of all time and shortlisted as the most downloaded app globally. Unlike other platforms, TikTok uses a striking discovery mechanism giving every video an equal chance to go viral, no matter how famous the content creator is. This promotes quick growth, virtually unlimited marketing experimentation, and rapid scaling of a social media presence.
Many companies have already decided they want to make a TikTok presence. Yet, they are skeptical about how they should begin with the platform. Many brands and marketers are still unsure of how to leverage it and grab the opportunities it offers.
Here we highlight top TikTok marketing tips you may follow to maximize your ad campaign success on the platform.
Table of Contents
1. Follow Current TikTok Trends
Keep an eye out for hot hashtags to include in your marketing strategy. Then, you can make and share videos that are related to these trending ones.
Keep in mind that trends can change quickly. Be prepared to adjust your content to stay up to date with trends by keeping an eye on TikTok trends on a regular basis.
Don’t merely make a copy of other’s videos when sharing your version of a trending video type. Tempt to create unique content that can bring more viewers than others.
2. Employ TikTok Influencers in Your Campaign
It’s no coincidence that certain people rise to prominence as social media influencers. They typically become popular for the quality of the content they share. Therefore, it makes sense for the majority of companies to establish productive working relationships with individuals who have the potential to influence their customers.
TikTok has generated a new generation of influencers, too; a collection of folks who have considerably more clout with today’s teens and tweens than the more traditional movie or television stars. These are the people you want to assist you when you launch your TikTok marketing campaigns.
3. Set a Hashtag Challenge
Sponsoring hashtags is one of TikTok’s trendy advertising types. On TikTok, hashtag challenges are very popular with famous TikTokers. These are typically great tools for businesses to increase engagement and brand awareness. So, just set a challenge for users who post videos of themselves targeting your challenge.
A successful hashtag challenge encourages discussion about your product offline and on other social media platforms. Even so many famous companies have gotten involved. For the challenge, fans and followers would choose their favorite genre of that company and would make different types of videos to show enchantment.
4. Use TikTok Ads
TikTok now comes up with the most audience-engaging TikTok ads setting. It’s recommended, you should conduct a competitor’s ads research to find out what type of ads catch the most audience attraction and what audience is bound to view it. In this regard, the TikTok ads spy tool can come into great help as the tool can help you find competitors’ ads, the best viral TikTok products, and TikTok Ad Targeting Audience.
It is now quite easy to promote on TikTok thanks to its official advertising system. Mostly, there are three common ads available and the majority of companies utilize the formats. First of all, the TikTok native ads that appear in-feed are the most like traditional ads. On the ads, you can put order buttons and website URLs. You can utilize these skippable advertisements in a variety of ways.
Secondly, hashtag challenge ads are today’s most trendy and display a banner ad that directs the user to the details page for the highlighted challenge. It can be used to target specific customers.
Last, in the list, brand takeover ads lead to a landing page or hashtag challenge using a combination of pictures, GIFs, and videos. These are also seen in the effort by the marketers and get a lot of popularity.
5. Add Clear Descriptions with Videos
Your videos should be visually engaging without appearing to have been produced by a professional advertising agency, even if you are involved with an agency to aid your creativity.
Even though you might occasionally use your descriptions as persecutors, you should generally give your audience a clear description of what your video offers. If at all possible, phrase it so that readers are compelled to leave a comment.
For SEO purposes, writing a quality description is always paramount. In essence, you want Tiktok to understand the subject matter of your video so that it can index it and, ideally, suggest it to your target audience. In your descriptions, don’t forget to include your most binding keywords, but they must make sense and not just be a random collection of phrases.
6. Merge with Branded Content
You balance the sort of content you share on TikTok, just like you should with any social marketing program. Most of your videos should entertain or educate your viewers. You should be able to incorporate a few additional promotional contents if you’ve established an audience through this technique.
Before you publish blatantly commercial content, you must first establish your trust because the typical TikTok user ignores ads. Many businesses discover that uploading videos of actual customers using their products is the greatest way to get around this dislike of advertising.
For instance, you could offer a series of tips on how to get the most out of your product, or perhaps you could describe how to use some of its less obvious features and show the benefits they would bring the audience.