Consumers are often reluctant to purchase from online fashion stores without touching or seeing the product before purchasing. Augmented Reality or AR clothing try-on is crucial for a forward-thinking business.
AR Experience: The New Change!
A virtual fitting room allows customers to try on outfits from the comforts of their homes without getting conscious regarding their size or style. The customer can relax in their bed and just move the smartphone around the room, and they can interact with the items much like if they were visiting a physical store. AR can help customers understand what they are buying and make it easier to meet customer expectations.
AR experiences such as virtual dressing rooms provide a fun way for customers to browse various products, keeping them interested for longer and increasing the opportunity to increase sales to highly engaging customers. Based on real customer bodies rather than aggregated or behavioral data, many companies like 3DLOOK provide mobile body scanning, size, fit recommendations, and 3D avatars that designers can use to design.
Here are some of the advantages of using Augmented Reality (AR) in fashion:
Rich and Immersive Customer Experience
Studies have shown that around 47 % of customers acknowledge that immersive technologies make them feel more connected with the product while shopping online. In a digital environment, Augmented Reality (AR) in fashion allows the user to try the product firsthand rather than forcing them to imagine how it will look.
Increases Revenue
Augmented Reality isn’t limited to online; companies with brick-and-mortar locations can use technology in the store to enhance the shopping experience. The Augmented Reality experience is also an excellent opportunity to educate consumers and offer more in-depth content beyond the packaging and label. When consumers experience products before buying them, they naturally feel like the owner of the product and then they share their enjoyment on social platforms, all of which helped to drive additional consumers to the shop.
Differentiation
With Augmented Reality, companies or shops can create the impression that no other better products are suited for the consumer. This way, it eliminates pricing as a competitive strategy!
So while making a purchase decision, if the consumers believe there is no other substitute, they are more likely to prefer your brand.
Product Launches
Augmented Reality can make monotonous product launches fun. It is a cost-effective way of displaying a product without costly shipping. When immersed in the Augmented world, customers are less likely to be distracted, thus evaluating the product thoroughly.
Conclusion
To engage customers, Augmented Reality is game-changing for engaging customers. Allowing the customer to try on the product from the comfort of their homes pushes them to be confident in their purchasing decision. Engaged and satisfied customers are more likely to return to the shop and bring in additional consumers.
